A foremost and renowned Nigerian sports-betting company, Bet9ja, has been announced as headline sponsor of the forthcoming season of the “Big Brother Naija” reality tv show.
Bet9ja is replacing Payporte, who was the headline sponsor of Big Brother Season 3.
What happened to Payporte?
With every reality tv show comes an official sponsor, and for season 3 of Big Brother Naija which held last year, Payporte was the headline sponsor. The Nigerian e-Commerce website was also the official sponsor of season 2.
Nigeria can boast of more than 20 functioning eCommerce websites. Arguably, Payporte being the lead sponsor of Big Brother Naija has brought a level of awareness and publicity to eCommerce in the country.
During the show’s run, Payporte supplied housemates with many of their glamorous outfits. This served as models to promote the brand, the housemates, in turn, made viewers aware that ordering the same outfits was just a click away.
Shortly after the Big Brother Naija show, bankruptcy was alleged to have make a foray into Payporte’s business, as some staff members of Payporte called out their Chief Executive Officer (CEO), Eyo Bassey, over non-payment of salaries and owing large debts.
Iquo Okpo, a member of Payporte’s staff, last year, took to social media to call out the company for not paying salaries. Okpo, whose Instagram handle is “@pizjay” made the revelation on Instagram in an open letter to the organisation.
According to Okpo, “employees of the organisation have been afraid to speak out for fear of being blacklisted by their employer”. She claimed that Payporte has been owing staff for more than three months and has not remitted pension and tax for more than two years.
She also revealed that people who left the company ‘voluntarily and involuntarily’ are yet to be paid their outstanding wages.