For more than 50 years, Nigerian’s parent has trusted Pampers to care for their babies and now the world’s leading diaper brand has announced the launch of its new Pampers Pants, specially designed to offer a quick and hassle-free solution to nappy changing.
The new diaper, which comes in an innovative easy-up pants format was launched with a TV Ad, featuring the beautiful and delectable Tiwa Savage and her son Jamil.
In the 30 seconds testimonial TV Ad, Tiwa shares her experience of using Pampers Pants for Jamil when he became mobile and active and wouldn’t sit still. Her words, “Hey guys, once they are mobile, they just never sit still, especially for changing time. That is when it’s time for Pampers Pants; they fit all round, they pull on easily, even when they are really lively and they are just this dry. But hey, don’t take my word for it. Now that they are so active, try new Pampers Pants for yourselves.”
Tomiwa Ajewole, Pampers Communications Manager, Procter & Gamble, Nigeria stated that working with research and findings, Pampers Pants was launched to ease the struggle of change time. “At Pampers, we are particular about delivering the best and innovative products for babies so we can continue to deliver on our promise of superior protection.
“We understand the struggle that parents go through trying to change diaper for their babies/toddlers when they have started crawling or learning to walk. The new Pampers Pants is a new form of diapers that are easy to pull on and are specially designed for active babies, thus enabling parents to quickly change their babies, even as their babies carry on with playtime,” he stated.
Reiterating the brand’s commitment to quality, Ajewole added that the new Pampers Pants provides same superior dryness of up to 12 hours.
“Pampers Pants come with the same assurances on trusted dryness that parents already love from Pampers. It is the first and only pants with extra absorbing channels that help distribute wetness evenly and lock it away, helping mornings becomes as dry as bedtimes,” he remarked.