TPT International Limited, Nigeria’s foremost PR consultancy, is closing 2017 on a glorious note with two awards within a week by the governing bodies of the public relations industry in the country.
At the Presidential Dinner Award of the Nigerian Institute of Public Relations (NIPR) in Lagos, TPT International was conferred with the “Corporate Practitioner of Excellence 2017” award. Last Thursday, NIPR Lagos chapter announced TPT International as the “Best Agency to Work” at a gala night in Lagos. The result was the outcome of independent surveys conducted for the award organisers. On the “Corporate Practitioner of Excellence 2017” award, NIPR President, Dr Rotimi Oladele said TPT International beat other competitors to win the highly-coveted honour because of its “innovative, excellent, professional and creative” approach to campaigns and contribution to the growth of PR practice in the past two decades. NIPR Lagos chapter Chairman, Mr. Olusegun McMedal, explained that TPT International was selected as the ‘Best Agency to Work’ through a survey of agency employees, which scored the organisation high on a range of parameters such as integrity of senior management team, quality of professional development, creativity, empowerment, risk-taking, staff welfare, mobility, retention and emolument. Former NIPR President, Mazi Mike Okereke, who presented the ‘Best Place to Work’ award to TPT International, described the agency’s approach as innovative and pace-setting. The foremost PR practitioner said TPT International is renowned as a dream agency for practitioners, which is a proof of its leadership position. Lead Strategist of TPT International, Adetokunbo Modupe, who dedicated the awards to his team, described the recognitions as a validation of the company’s focus in managing clients’ perception in line with global standards and result delivery, as well as its determination to emerge as one of the most-sought reputation managing firms in Africa.
“In today’s PR world, story-telling driven by creative and persuasive content generation has become a major driver for perception management, which my team and I have used in firming our belief in innovation and professionalism in our practice. Our edge in the industry is our creative solution to clients’ briefs,” he said.
Toks, as he is fondly called, said his firm would continue to innovate ideas to make PR practice more relevant to brands and the economy. This, he said, “is confirmed by our philosophy in challenging the logic and subjecting existing principles and processes to intellectual and rigorous scrutiny with a view to delivering better results.” He added that the company was test-running new mechanisms that would revolutionalise the Nigerian PR practice. Other recipients of NIPR awards included the Governor of the Central Bank of Nigeria, Godwin Emefiele; Executive Chairman of the Federal Inland Revenue Service, Dr. Tunde Fowler; Director of Public Affairs at the Nigerian Communications Commission, Tony Ojobo; and Chevron, while Okereke delivered the dinner lecture urging PR professionals to rise up to the challenge of rebranding the country.