Friday, Jan 2021

In demonstration of its strong commitment to promoting the responsible consumption of alcohol, Nigeria’s only total beverage alcohol company, Guinness Nigeria Plc, last Monday, concluded its “Ember Months” Responsible Drinking Awareness Campaign, with a grand rally attended by International football icon and Guinness Made of Black ambassador, Thierry Henry, at the Ojota Motor Park, Lagos.

Thierry Henry, who was in Nigeria as part of the Guinness’ Made of Black campaign, joined officials of the Federal Road Safety Corps (FRSC) and other partners and road users at the event marking the end of the campaign. This year’s campaign which was flagged off at the Agege Park in Lagos, was taken to many destinations outside Lagos. like Benin and Abuja. Speaking at the final rally, Managing Director/CEO, Guinness Nigeria Plc, Mr. Peter Ndegwa said: “Through our ember month’s campaigns, we aim to play a part in helping consumers make the right choices. The message we deliver to consumers through our annual campaigns is consistent with our values at Guinness Nigeria. For this event, it is also great to have such a well-known and respected person as Thierry Henry, who is an ambassador for our brand, but also a great advocate for the responsible use of alcohol. Consumers are at the heart of everything we do as an organization and they are the basis for our success. We are therefore genuinely interested in educating consumers on the dangers of alcohol misuse and increasing awareness of the positive role that alcohol can play in society and as part of a balanced lifestyle.” Guinness Nigeria has been running the Ember month’s campaign in partnership with the Federal Road Safety Corps for 13 years and it has blossomed into an impactful platform, making it possible for both parties to jointly life-changing responsible drinking messages that annually reach millions of Nigerians. Mr. Ndegwa also commended the FRSC for the critical role it plays in helping to reduce accidents on the nation’s highways. FRSC Corps Marshal, Dr. Boboye Oyeyemi, commended Guinness Nigeria Plc for sustaining this giant stride for the past thirteen years, while taking into cognizance the fact that road safety is a shared responsibility. The various events had representatives from the Nigerian Army, Nigeria Security and Civil Defence Corps, Nigeria Union of Petroleum and Natural Gas Workers and members of the National Union of Road Transport Workers in attendance.

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