In celebration of the essence of the genre of highlife music, a reality show is being organised by Life Continental Beer. Tagged Hi-Life Fest, the music show begins registration and audition on Monday and Tuesday, April 10 and 11. 
Hi-Life fest is a rare distinguishing blend of horns and vocal rhythms, Life continues in the East with the Guitar-based highlife music. The next Flavour will be sought out and celebrated from the musical show organised by Nigeria Breweries PLC. 
Regional final holds in Owerri on April 14 and winner goes home with 1 million naira aside a recording deal. 
The judges will be disclosed soon even as brand ambassador of Life Continental Beer, Flavor Nabania will be part of them. 
Life Continental Lager Beer is the fine quality lager beer from the stables of Nigerian Breweries Plc made from the choicest grains, hops and the purest of waters.
Life Continental Lager Beer is expertly brewed to give that rich, crisp distinctive taste and well-rounded aroma in true quality fashion of the master brewers.
Life is better when shared and when life is shared, there is progress. This is what forms the core brand value of great-tasting Life Continental Beer, promoting and refreshing a life-long tradition of sharing, a heritage of progress.
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