Spanish Football league, LaLiga recently hosted British football journalist who covers Spanish football, Sid Lowe in Nigeria to engage with the media and stakeholders on the importance of sports journalism and highlight the international character of LaLiga.

Being a renowned international columnist and journalist for LaLiga, Sid Lowe discussed the emotions and passion attributed with playing in the best league in the world. The insightful session showcased what it meant to be an international columnist for LaLiga and his journey towards achieving fame in that sector.

Stakeholders at the event calledInside LaLiga with Sid Lowe’ received further insight into the long, proud history of the competition and the world-class teams who bring their talent and heart to every crucial, reputation-defining encounter. Engaging Nigerian media with insights from a world class reporter is part of LaLiga’s commitments to inspire new fans of the beautiful game in an exciting way.

Speaking at the event, Sid Lowe said, “I am excited to be in Nigeria, to engage, interact and forge meaningful conversations with like minds and colleagues in Nigeria. This has been a very valuable experience with lovers of football - sharing experiences in our profession. LaLiga has been a source of extreme happiness to millions of people across the world, and I am happy to have been able to share amazing insights into the culture, style and peculiarities of the amazing football league”

Also commenting at the event, Managing Director LaLiga Nigeria, Javier Del Rio said, “We are excited to be creating premium experiences for our partners and we are certain hearing from a professional reporter has been exciting. We saw this as an opportunity to showcase insights from the lea  gue through the view of a professional reporter, in a bid to educate them on the culture and passion of LaLiga. As one of the best journalists reporting for LaLiga worldwide, Sid Lowe allows us to connect with the Nigerian media, through the view of an industry analyst.”

LaLiga continues to build its brand’s presence in Nigeria through events such as this one. Nigerians are becoming more and more familiar with LaLiga and its various big games which has garnered them more Nigerian supporters. Along with supporting the growth of grassroots football in Nigeria, LaLiga is committed to inspiring new fans of the beautiful game, introducing them to the Spanish league and the best in world football while expanding their worldviews.

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