Malta Guinness, Nigeria’s premium malt drink has launched an exciting Pan African TV show tagged the Maltavator challenge-that will see home grown Nigerian talents compete against contestants from Ethiopia, Ghana and Ivory Coast to see who can best fuel their greatness by turning the Malta goodness into greatness.
The great taste, goodness, energy and vitality of Malta Guinness has been fuelling people across Africa to greatness for many years and inspiring them to live life to the full. Now Malta Guinness is looking for Nigerians with energy and brainpower to show their greatness, and represent their nation in the Pan African Maltavator Challenge TV show. The Maltavator Challenge will comprise of forty (40) contestants andwill challenge consumers physically and mentally through an assortment of games and obstacles, with twist and turns that will keep participants on the edge, all to find the Pan African Maltavator!Nigeria will be playing host to all the other contestants as the TV show will be shot here in Nigeria. Everyone that takes part will leave as a winner! The Winner of the Maltavator Challenge will walk away with a grand prize of Twenty Thousand Dollars ($20,000), while everyone else as brand ambassadors will win goodie bags, cash prizes and an experience to remember. Malta Guinness which is high in energy giving vitamins B1, B2, B3 and B6 will be on hand at each event to fuel the Contestants with energy, goodness and vitality so that they can give it their best shot.
“This is such an exciting time for Malta Guinness in Nigeria,” said. Ifeoma Agu,Brand Manager, Malta Guinness and Premium Non-Alcoholic Drinks, “we don’t just say we care about our Consumers, we show them by fueling their greatness with exciting platforms such as this to demonstrate the brand’s purpose which is to fuel the can do spirit of Nigerians. The Maltavator challenge brings to life our brand purpose of ‘fueling the greatness’ of Nigerians and there is no better way of showing this than pitching this greatness alongside contestants from other countries.”
She added, Malta Guinness is perhaps the only Malt drink that can create this bold platform, because we are present in over thirteen (13) countries across Africa, fueling the greatness of Africans as they turn the Malta Goodness into Greatness. This is not the first time Malta Guinness is giving Nigerians platforms to fuel their greatness; through the recent Life 101 TV series, and the Malta Guinness Street Dance Competition, Malta Guinness supported the arts culture by boosting the careers of young Nigerian actors and dancers. Also, the brand recently concluded a successful National Consumer Promotion tagged ‘The Malta Guinness Go Get it Promotion’ where it gave out One Hundred Million Naira (N100,000,000) to loyal consumers. It also launched the new Malta Guinness ‘Fuel your Greatness’ campaign with new TV commercial, radio and Out-of-Home ads featuring local talent- LemmyAdejo and music by MrEazi.