In furtherance of its commitment to women empowerment in its value chain, the Nigerian Bottling Company (NBC) Limited has identified a unique opportunity to empower indigent women from communities in Lagos where football pitches are upgraded under the COPA Coca-Cola tournament.

Speaking at the handover ceremony of the trade assets and products at the Jakande  Estate  Pitch,  Isolo,  Uzo  Odenigbo,  Head  Public Affairs  and Communications,  NBC  Limited  said;  women  empowerment  and  youth development remain key focal areas of our interventions as the Company continuously partners with communities on shared values.

His words: “As a business, we leverage women’s economic power as a force for  growth  to  further  our  shared  objective  of  social and  economic development. Our route to market is leveraged on women entrepreneurs whore present  nearly  70  percent  of  our dealers,  operating  our  distribution channels and retail  outlets across the country. We believe that unleashing the entrepreneurial potential of women is one of the surest ways to make our business sustainable, and one of the most effective and lasting ways us can help families and communities prosper.” 

The event took place simultaneously with the presentation of upgraded pitches and donation of football training equipment to the communities, as part of COPA Coca-Cola activation. 

Odenigbo  also added  that  “NBC  has  continuously  partnered  with  the communities,  identifying  women  with  entrepreneurial mindset,  who  are diligent and would live up to the expectation of growing their businesses to support  their  families  and communities. In  addition,  the  women  were exposed  to  practical  business  skills  training  relevant  to  managing  and nurturing a business in a sustainable manner.”

This gesture has again demonstrated NBC’s commitment to empowering local communities and supporting women entrepreneurs. Other beneficiaries of the initiative are community women in Agege, Oworonsoki and Orile in Lagos State.  The four communities received upgraded pitches from COPACoca-Cola as part of their efforts towards developing grassroots football and raising young talents. your social media marketing partner