Fast emerging corporate Amazon, Pelumi Fadairo is no doubt reveling in her new designation at Heirs Holdings.
She has every reason to rejoice following appointment as the Director of Marketing and Corporate Communications of the multi-billion enterprise ably chairmanned by quintessential businessman, Tony Elumelu. Prior to joining Heirs Holdings, Fadairo was the CMO of BizzCloud, a Netherlands-based software company, where she designed and executed strategies and go-to-market plans. In this role, she led the internationalization strategy for the brand and optimization of customer acquisition, through improved customer experience. She has also provided consultancy for clients across the fintech, cloud services, cleantech and publishing sectors, combining her knowledge, experience and network across Africa, to develop market entry strategies. She will now be responsible for driving the Group’s strategic marketing objectives and coordinating brand management of its rapidly growing portfolio of pan-African investments in the power, financial services, oil and gas, hospitality, real estate, and healthcare sectors.