Wednesday, May 2021

The advent of talent shows in Nigeria and indeed Africa, has been moving in a progressive and very ground-breaking manner, and the FirstBank is really adding more spices to talent hunting as the foremost financial institution is poised to take the fast growing multibillion-dollar entertainment industry to the hilt, with potential to be a leading contributor to Nigeria’s GDP in the nearest future.

Following their sponsorship of the popular musical talent show, TheVoice Nigeria Season III, FirstBank is restating its commitment to strengthening the creative industry, with the purpose of empowering and investing in youths, giving voice to the young and indeed all Nigerians for the past 127 years since its existence.

The show, which is already gathering momentum with enthralling and superlative performances from the contestants to the coaches; and in tow attracting rave applause and commendation from the audience, across all platforms. 

With 25 blind auditions gone in four episodes, TheVoice Nigeria Season III has seen coaches, viz Waje, Yemi Alade, Falz, and Darey Art Alade, lobbying successful contestants to their four respective teams. While contestants strive to give emotional performances for a chance of joining any of the four teams, as each of the coaches is expected to have six talents in their teams, the show continues to leave viewers on the edges of their seats, with much apprehension.

In retrospect, Afro-Pop star, Yemi Alade got two contestants to her team out of the six performers, Darey got one, Falz equally got same, while Waje had no contestant in Episode I of the edition. In that vein, only four out of the six that participated, while two failed to scale through.   

The second episode was full of electrifying performances, as Yemi Alade again notched another two contestants; Falz got his second contestant to his team, and Waje got her first contestant as a team mate, leaving Darey with no contestant, just as the two others in the contest didn’t scale through.

It was an interesting episode as soulful singer, Waje, recorded a feat, getting three contestants to her team, while Darey got a second team member, out of the seven contestants that performed at the third episode; with four members scaling through and three other contestants bowed out of the keenly contested episode.

The fourth episode had six performances with all the coaches getting a team member, aside from Falz. Darey got two additional members to his team; while Yemi Alade and Waje secured one contestant each to their teams. As expected, some contestants failed to wow, thrill or make the coaches press the button to avail them the chance of getting into a team.

Instructively, out of the eventual performers by the contestants, 16 have already picked a place in the respective coaches’ teams, while nine could not impress the coaches with their performances at the blind auditions of the exciting edition of The Voice Nigeria.

This season of TheVoice Nigeria marked the first time the show will be fully produced in Nigeria, given the quality of the production, and it was evident that the producers of the show UN1TY Ltd. and Livespot360, threw all in the ring to meet the global standards of the musical talent show.

The season is being hosted by Toke Makinwa and Nancy Isime; and will involve four stages viz: blind auditions, knockouts, battles and live shows. It airs every Saturday night on African Magic Showcase (DStv 151), Urban (DStv 153), and Family (DStv 154, GOtv 2) at 8 pm, and Sundays on AIT, Views TV, Wazobia TV and Max at 6pm.

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