The outcome of the town hall meeting with MSMEs in the cosmetics and beauty industry has empowered MINCE with relevant data that MINCE has translated into functional and problem-solving interventions that are directly impacting these MSMEs positively and profitably. In addition to cost reduction for MSMEs, one of its major intervention implementation strategies, MINCE International Concept Ltd has also inaugurated it's annual Made In Nigeria Cosmetics and Beauty Products Expo in its project 'MSMEs: The Road To Export.

The 2022 inaugural edition of the Made In Nigeria Cosmetics and Beauty Products Expo is scheduled to hold from the 1st to 3rd of October, 2022 at the prestigious Yard 158, Oregun, Ikeja, Lagos. Agencies of the government, cosmetics and beauty communities and national business associations collaborating with MINCE International Concept Ltd. for this year's Expo include the Nigerian Association of Chambers of Commerce, Industry, Mines and Agriculture (NACCIMA), NERC, NICERT, NEXIM, SMEDAN, National Association of Nigerian Traders etc.

According to the board Chairman of MINCE International Concept Ltd, Barr. Kola Awe, the Expo is organised to identify export-ready cosmetics and beauty products in Nigeria and expose them to international markets in Africa and beyond; to identify, prepare, assist and scale up MSME cosmetics and beauty products for international market; help manufacturers gain access to technical interventions in the area of certifications, quality and standards during the Expo; connect manufacturers to mainstream retail outlets; give manufacturers the opportunity to showcase their made in Nigeria cosmetics and beauty products to a large number of consumers and distributors for huge sales opportunities.

Also, during the official unveiling of the Made In Nigeria Cosmetics and Beauty Products Expo, Barr. Kola revealed that 'currently, in implementing our strategic interventions, MINCE has ensured the presence of MSME cosmetics products in Abidjan, Togo, Morocco and Kenya. The company is positioned to ensure Made In Nigeria Cosmetics and Beauty Products take their rightful places in the over $14 billion cosmetics industry in Africa'.

He assured the Nigerian MSMEs further that the company is poised to ensure cost competitiveness through increased sales, new market penetration, effective and efficient distribution support across Africa and beyond. The process ultimately will ensure and assure MSMEs of increased and consistent profitability to keep them in business and highly competitive in the continent.